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Hello!

Welcome to First Choice®. We believe in operating our business in a way that spreads the greater good for people, the planet, and producing high quality products that you’ll love. At First Choice®, our milk is farm fresh and filled with natural goodness that is mainly sourced from pasture-fed cows.

About First Choice Milk
About First Choice Milk

At First Choice®, our milk is farm fresh and filled with natural goodness that is mainly sourced from pasture-fed cows.

Find out more

About First Choice Milk

At First Choice®, our milk is farm fresh and filled with natural goodness that is mainly sourced from pasture-fed cows. We’re focused on quality, and G-Free is our pledge to deliver Germ Free Milk to all consumers. It is a reflection of our integrity and commitment to commercially sterile, safe milk. We believe in operating our business in a way that spreads the greater good for people, the planet, and producing high quality products that you’ll love.

Our Dairy producer
Our Dairy producer

First Choice could not do all the good it does without Woodlands Dairy. That’s because Woodlands Dairy is the source of that goodness.

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Our Dairy producer

First Choice could not do all the good it does without Woodlands Dairy. That’s because Woodlands Dairy is the source of that goodness. They process, produce and package the best quality dairy products for the First Choice brand.

Starting in 1995 as a packaging plant for milk produced on the Woodlands farm, Woodlands Dairy has gone from strength to strength in the years since. From humble beginnings, Woodlands Dairy is now one the largest manufacturers of UHT milk in South Africa, and home to First Choice.

Woodlands Dairy is located in Humansdorp, along the world-renowned garden route, and is nestled in the heart of the Eastern Cape dairy region. The team consists of more than 1000 people, and as a trusted producer of dairy products for many years, they pride themselves on innovative thinking, speedy product development, and excellent customer service.

Woodlands Dairy has a strong sustainability profile, and all of its actions are informed by integrity. All of their milk is sourced from pasture fed cows within the Eastern Cape region, and they select farmers that supply milk according to the highest quality standards.

That’s their story, but all you really need to know is that all this goodness is passed on to you.

It’s all good
It’s all good

We at First Choice® would like to show how UHT milk is good for your health, your planet, and how it provides the convenience of always having milk in the house and a delicious product to drink.

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It’s all good

We at First Choice® would like to show how UHT milk is good for your health, your planet, and how it provides the convenience of always having milk in the house and a delicious product to drink. These are the benefits of buying First Choice® long life milk. In fact with First Choice® long life milk, it’s all good.

Health: First Choice® UHT Milk is goodness in a box. Our milk is tested every time it is collected from the farm. When it has gone through the UHT process, the germs are removed leaving nothing but the goodness of milk, so it’s good for your health. In fact, with First Choice® long life milk, it’s all good.

Taste: First Choice® UHT Milk is as good as it gets. Ultra pasteurisation makes it taste creamier than fresh milk, so it’s good for taste. In fact, with First Choice® long life milk, it’s all good.

Environment: First Choice® UHT Milk is good by nature. It’s sourced from pasture-fed cows and packaged in an environmentally friendly carton. So it’s good for you and the earth. In fact, with First Choice® long life milk, it’s all good.

Convenience: First Choice® UHT Milk stays good for a long time. Superior, multi-layer foil packaging ensures it’s long lasting. It can be stored without refrigeration for more than 9 months, provided that it is not opened, so it’s good for convenience. In fact, with First Choice® long life milk, it’s all good.

Your health
Your health

Dairy, one of nature’s whole foods and our key ingredient is naturally good for you. As suppliers of products that contain this vital ingredient, diseases that are caused by a lack of dairy are of major importance to us.

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Your Health

Dairy, one of nature’s whole foods and our key ingredient is naturally good for you. As suppliers of products that contain this vital ingredient, diseases that are caused by a lack of dairy are of major importance to us. Read more about Osteoporosis, one of the diseases caused by a lack of calcium in an individual’s diet by clicking on the “BONE STRENGTH” tab

What is G-Free?
What is G-Free?

G-Free is our way of saying that our milk is germ free, and a guarantee of uncompromising quality.

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What is G-Free?

G-Free is our way of saying that our milk is germ free, and a guarantee of uncompromising quality. That means that our milk is commercially sterile, free of pathogens, bacteria and micro-organisms that can flourish during storage. G-Free is our pledge to deliver Germ Free Milk to all consumers, a reflection of our integrity and commitment to safe milk for the whole family, including toddlers.

Why is G-Free better? OR “G-Free, because pasteurisation alone may not be safe”

Safety, quality and value for money are the key factors of G-Free milk. Superior, multi-layer foil packaging ensures a longer lasting, better tasting, enjoyable treat for the whole family. G-Free is a guarantee of uncompromising quality.

Woodlands Dairy appointed a globally accredited, independent body to sample competitor pasteurised and Woodlands Dairy UHT milk to check for germs. On a national basis, the results showed that First Choice® is free of bacteria and harmful substances. The study also confirmed that pasteurised milk is not always safe. Regarding antibiotics in milk, Woodlands Dairy can guarantee that all their First Choice® milk is free of antibiotics. All milk is tested every time it is collected from the farm.

G-Free and First Choice®

First Choice® UHT milk is the result of a special process which has been designed to extend the shelf life of fresh milk without influencing its nutritional value. UHT milk does not use additives or preservatives to extend the milk’s shelf life.

During the UHT Process, the milk is heated to 140°C for 4 seconds only, then quickly cooled to room temperature (20°C). The high temperature kills all the bacteria in the milk and gives the milk its characteristic creamy taste. The milk is then packaged in sterile Tetra Pak packaging, protecting it from air and light.

First Choice® UHT milk can be stored without refrigeration for 9 months, provided that it is not opened. Once the product has been opened, it must be refrigerated and used within 4 days.

Bone strength
Bone strength

What is osteoporosis?

Osteoporosis is a disease that causes bones to weaken as they lose vital minerals such as calcium.

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Bone Strength

What is Osteoporosis?

Osteoporosis is a disease that causes bones to weaken as they lose vital minerals such as calcium. In time, as the affected bone marrow density is reduced, bones become fragile and break easily. While there are often no noticeable symptoms until after serious, and often irreparable damage has occurred, osteoporosis can now be diagnosed before any symptoms develop. With treatment it is possible to reverse the process and increase a patient’s bone mineral density, thereby reducing the likelihood of serious injury.

In South Africa, 1 in 3 women and 1 in 5 men will develop this disease within their lifetime – potentially between 4 and 6 million South Africans. (National Osteoporosis Foundation – South Africa)

Sources of Calcium

The highest concentration of calcium is found in dairy products, containing substantially more than any other non-dairy foods.

Bones gain strength up until the age of 30 and then this process slowly weakens. Give yourself and your family the best chance of remaining strong and avoiding osteoporosis by consuming enough dairy and other calcium rich products, as well as Vitamin D – a vital nutrient that helps your body absorb calcium.

10 interesting things about dairy you didn’t know:
10 interesting things about dairy you didn’t know:

Milk and dairy products are providers of calcium, phosphorous, magnesium and protein which are all essential for healthy bone growth and development.

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Bone Strength

10 interesting things about dairy you didn’t know:

  • Milk and dairy products are providers of calcium, phosphorous, magnesium and protein which are all essential for healthy bone growth and development.
  • Dentists recommend that milk is the only safe drink to have between meals (except for water) as it has been shown not to cause tooth decay even in conditions perfect for damaging teeth.
  • Butter is a valuable source of vitamin A.
  • An increasing number of studies suggest that consuming two portions of dairy each day, along with five portions of fruit and vegetables as part of a low salt diet can reduce high blood pressure in both adults and children.
  • Cows move their jaws about 40,000 times a day.
  • Contrary to popular belief, research has shown that people who consume milk and dairy foods are likely to be slimmer than those who do not.
  • Studies suggest that regular consumption of low fat dairy products can help to reduce the risk of type 2 diabetes.
  • Rehydration after exercise is particularly important to replace lost fluids, and a recent study in the USA found that chocolate milk helped the body to recover after exhausting exercise.
  • Cows are referred to as the foster mothers of the human race because they produce most of the milk that people drink.
  • The average dairy cow produces about 5700 litres of milk each year.
Giving back
Giving back

Organisations in the Kouga region, who comply with certain criteria, may apply to Woodlands Dairy for funding under the social responsibility project programme.

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Giving Back

Organisations in the Kouga region, who comply with certain criteria, may apply to Woodlands Dairy for funding under the social responsibility project programme.

Once a year in May, the Board of Directors take a decision as to who will receive funding for the following twelve months and this year the following organisations in the Kouga region will be benefitting:




Velvet Chocolate Mascarpone Mousse

Ingredients 100g dark chocolate, broken into pieces, or dark chocolate drops 100g First Choice Velvet Dessert Chocolate 150ml First Choice cream 150g mascarpone, smoothed...

Pink Cow Blender Milkshake

Ingredients 2 scoops of vanilla ice cream 1 cup First Choice® Pink Cow 6 fresh strawberries or 1/2 a cup of frozen strawberries Directions Put all the ingredients into t...

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  • 3
    New First Choice Velvet Flavours launched

    FIRST CHOICE® released two new flavors in the Velvet range of versatile dairy desserts. Now, in addition to the Chocolate and Vanilla flavors, consumers can also enjoy Bu...

  • 1
    Fitness and Fun with Woodlands Dairy

    Jeffrey’s Bay, South Africa – 07 January, 2016 – The annual Woodlands Dairy Race, in the scenic town of Jeffrey’s Bay in the Eastern Cape, provided fitness and fun ...

  • 2
    A quick treat for the whole family

    South Africa’s first already-set, Jelly in a Box is available in seven delicious flavours, giving the kids a great-tasting sweet treat, without all the fuss for moms. FIR...

View More Articles



General

Switchboard:
042 200 3400
Fax:
042 291 0940
Physical Address:
Boog Street,
Humansdorp, 6300
Postal Address:
PO Box 4, Humansdorp, 6300
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Human Resources

General Manager:
Richard Hutton
Email:
Tel:
042 200 3417
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Human Resources Manager:
Sibongile Williams
Email:
Tel:
042 200 3460
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Finance

Debtors:
Serena Smith
Email:
Tel:
042 200 3403
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Creditors:
Corrie Malherbe
Email:
Tel:
042 200 3429

Sales

General Manager Sales & Marketing:
Tinus Pretorius
Email:
Tel:
082 653 6718
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Regional Sales: Western Cape & North Cape
Michelle Smit
Email:
Tel:
083 628 0116
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Regional Sales: Free State
Gillian Oosthuysen
Email:
Tel:
082 604 4678
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Sales

National Sales Manager:
Leon Bosman
Email:
Tel:
082 491 4893
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Regional Sales: Kwa Zulu Natal
Aniel Singh
Email:
Tel:
082 491 4891
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Export Manager:
Dean Lindique
Email:
Tel:
082 320 5346
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Sales

Regional Sales: Eastern Cape
Annelize Vermaak
Email:
Tel:
082 491 4892
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Regional Sales: Gauteng & Inland Regions
Kaveer Harripersadh
Email:
Tel:
082 659 7773

Customer Care

Compliments or Complaints:
Email:
Tel:
0861 101 560
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Office of the CEO

Personal Assistant to the CEO:
Carole Meyer
Email:
Tel:
042 200 3406
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Producers Services Manager

Producer Services Manager:
Christo du Plessis
Email:
Tel:
042 200 3420

Corporate Social Investment

Corporate Social Investment:
Carmelia Miles
Email:
Tel:
042 200 3400


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Long Life Milk

Our UHT Milk is commercially sterile so it's free from pathogens and micro-organisms. We guarantee a safe, wholesome, delicious product for your whole family.

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Fresh Milk

Our Fresh Milk is made using a highly specialized pasteurisation process to reduce the microbial count far beyond normal pasteurisation methods. We don’t use a chemical treatment which means that the milk you drink tastes great, but remains fresh when unopened for 21 days from the packaging date. Our 2 litre pack size comes in either 2% Low Fat or Full Cream milk, the choice is yours to provide your family with the healthiest product available.

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Cream

Whether you are baking, pouring or spooning, First Choice® Cream is the perfect ingredient and can be kept unopened for months due to the UHT process.
First Choice® Cream comes in 250 ml, 500 ml and 1 litre packs and can also be bought in bulk packs.

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Amasi

This proudly South African fermented milk product has a smooth, creamy, slightly sour taste. It is a much-loved traditional product in most South African cultures. First Choice® Amasi is made by adding a freeze dry culture to the milk and then fermenting it until it reaches a specific acidity level.
Our Amasi comes in 1 litre and 2 litre jugs.

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Sliced Cheese

The convenience of sliced cheese has proven to be a firm favourite in the household, lunchboxes and the restaurant trade. For this reason, First Choice® Full Cream Gouda and Full Cream Cheddar flavoured processed cheeses are a welcoming addition to our growing cheese range.

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Traditional Cheese

First Choice® Gouda is a mild yellow cheese with a semi-soft texture. It’s both a table cheese and a dessert cheese, excellent with fruit and wine.

First Choice® Cheddar is an open textured cheese with a stronger taste. It has a slightly crumbly texture and acquires a sharper taste the longer it matures.

First Choice® Mature Cheddar is a strong yellow cheese with a sharp taste. It has a firm but crumbly texture and is a perfect ingredient for a variety of dishes, or on its own as part of a cheese platter.

First Choice® Gouda, Cheddar and Mature Cheddar Cheese are stored in vacuum sealed packs to preserve freshness and protect against drying out. First Choice® Cheese is available in both bulk and various portion packs for your convenience.

The Baby Gouda Cheese range is round and wax coated to lock in the various flavours, they include traditional Gouda; Chives and Onion; Black Pepper and Mild Chilli flavour. This addition to our cheese range is excellent for cheese boards and adding exceptional flavour to a number of prepared dishes.

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Speciality Cheese

First Choice® Feta is a crumbly aged cheese, it is produced in blocks and has a slightly grainy texture. It can be used as a table cheese, as well as in salads and pastries.

First Choice® Brie and Camembert are soft aged cheeses with a soft smooth texture. It can be used as a table cheese, as well as with crackers.

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Butter Spread, Traditional Style Butter, Unsalted Butter, 8g Butter tubs, 8g Herb Butter Tubs

First Choice® butter is not only delicious but really healthy too. Butter ingredients are essential for a healthy immune system and also assist with the proper absorption and metabolism of cholesterol. First Choice® butter is manufactured in the traditional way to guarantee a wholesome, indulgent taste.

First Choice butter is available in a 500g parchment wrapped bricks as well as 8g butter portions.

First Choice® Butter Spread is not only delicious and easy to spread, but really healthy too. Butter ingredients are essential fFirst Choice® butter is not only delicious but really healthy too. Butter ingredients are essential for a healthy immune system and also assist with the proper absorption and metabolism of cholesterol. First Choice® butter is manufactured in the traditional way to guarantee a wholesome, indulgent taste.

First Choice butter is available in a 500g parchment wrapped bricks as well as 8g butter portions.

First Choice® Butter Spread is not only delicious and easy to spread, but really healthy too. Butter ingredients are essential for a healthy immune system and also assist with the proper absorption and metabolism of cholesterol. First Choice® Butter Spread contains 25% Canola oil, a natural source of Omega 3 oils, for easy spreadability.

Our award-winning First Choice Salted Butter is now available in 8g tubs, which are ideal for the restaurant trade as well as the perfect addition to a variety of dishes.

or a healthy immune system and also assist with the proper absorption and metabolism of cholesterol. First Choice® Butter Spread contains 25% Canola oil, a natural source of Omega 3 oils, for easy spreadability.

Our award-winning First Choice Salted Butter is now available in 8g tubs, which are ideal for the restaurant trade as well as the perfect addition to a variety of dishes.

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Custard

First Choice® Custard’s delightful vanilla flavour and smooth, creamy texture is a combination that will melt your heart. Hot or cold it is the perfect partner to your favourite pudding or a delicious treat on its own.

First Choice® Custard contains no preservatives, has natural colourants (no tartrazine) and is MSG free. First Choice® Custard is available in the 1 litre pour-top pack, a 500 ml tear top pack and for those who enjoy a treat on the go, the 200 ml pack.

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Velvet Dairy Dessert

Whip it! Shake it! Mousse it! Freeze it! It’s what you make of it.

Whether you are in a chocolate mousse mood or craving ice-cream, Velvet’s Chocolate, Vanilla, Butterscotch or Strawberry flavoured dairy dessert has the answer for you. This delectable dessert has no tartrazine, no colourants and is MSG-free. It comes in 1 litre pack and can also be bought in bulk.

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Flavoured Milk

First Choice Flavoured Milk is a delightful treat that is both nutritious and wholesome; it’s low fat and ready to drink, with personality just about bursting from the box. The First Choice Moo Kids are responsible for making First Choice Flavoured Milk, so it’s no surprise that it comes in a variety of flavours that fit the vibrant personalities of the cows.

Choco Cow is a super-powered beefcake, Pink Cow is a pampered princess, Green Cow is full of mischief, Blue Cow is the sporty one, Nana cow is just so loveable, and Toffee Cow is the cheeky one of the bunch.

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High Protein Recovery Milk

First Choice® High-Protein Recovery drink is a milk based high-protein muscle recovery drink aimed at individuals who need extra protein to assist in muscle rebuilding after physical exercise. It’s convenient and full of delicious chocolate goodness, containing the necessary nutrients required for your muscles to feel recharged.

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Already Set Jelly

For the first time in South Africa, our already set jelly comes in a box and is ready to eat! No more staring at the fridge waiting for your powdered jelly to set. With a few snips the box is open, and you're ready to eat a delicious dessert First Choice Already Set Jelly comes in a variety of delicious flavours. Pineapple might make you think you’re in Hawaii, Strawberry is deliciously sweet, Orange is all kinds of juicy, Lemon definitely won’t leave a sour taste in your mouth, Apple is simply awesome, Grape is utterly tantalizing, and Blueberry is beyond good. First Choice® already set jelly is available at all leading retailers in 500g cartons. It’s a long life product that can be stored for longer, and it can be decanted, melted down and re-moulded into fun shapes. It starts setting at 30˚C. Once opened the product needs to be stored in the refrigerator.

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